We're more than apparel...
At Genesis Active, these core beliefs drive everything we do:
- We believe active lifestyles can transform physical, mental, and emotional health.
- We believe real progress is earned through consistency, discipline, and a willingness to lean into discomfort.
- We believe that building a supportive community is just as important as building strong bodies.
Our mission is simple - to build a healthier community. Whether you're chasing a new PR or simply making movement part of your routine, we’re here for the journey, because progress is personal, and every bit of it matters.
Dean's Story
"I'm in my early 20's and it took me almost a decade to quit smoking. It's all I could think about, all I wanted when I was emotional or needed to focus. This was an addiction, a habit I needed to break.
Flash forward to current day, I haven't touched a vape or cigarette since January 2024. When we started Genesis Active, it was an idea about creating a business founded on celebrating the small wins and breaking old habits, especially, but not limited to, personal fitness & activity. We wanted to be founded on a principle that doesn't celebrate laziness but creates a starting point for people so when they look back, they can see the habits that were created, goals that were attained, and the discipline they established for themselves. Breaking a habit or starting a new one starts with the same thing...a choice.
The choice for me was to put down the vape and start prioritizing my health and physical activity. Genesis Active is here to provide a community of people along with high-quality activewear to help support everyone in their fitness and health journey, regardless of their starting point."
Nick's Story
"I often believed that I wasn't the kind of person who could accomplish the things I dreamed about, especially in fitness. I wanted to run far, lift heavy, be purposeful in my nutrition, and more, but I convinced myself that those goals were not attainable. Only people already faster, stronger, and more disciplined than me were capable.
Throughout college, my passion for the benefits of a healthy lifestyle grew exponentially. Pursuing this, though, meant working toward fitness and nutrition goals regardless of how difficult they seemed. Progress required a conscious, daily choice to view physical challenges as progress toward personal improvement, rather than reminders of my shortcomings. Through time, I realized that consistently persevering through physical challenges not only made me healthier but gave me evidence that I could do things I wasn't previously capable of. I realized that the discipline required to accomplish goals was not born into a select few people, but could be learned and practiced by everyone.
At Genesis Active, we encourage healthy lifestyles, not only as paths toward physical health, but as catalysts toward self-belief."